Designed for URA Vietnam, this liquid detergent packaging embraces the qualities of flow, scent, and nature through a form language that feels both gentle and purposeful.
The handle curves like a leaf stem, creating a seamless gesture that connects visual identity with ergonomic comfort. Each variant draws inspiration from floral notes - violet, lily, and natural meadow - translated into color accents that remain elegant and calm.
The overall structure is simple yet expressive, avoiding excess detail to highlight purity and freshness. Through the interplay of soft curves, natural imagery, and restrained composition, the design communicates URA’s essence: a clean, fragrant experience rooted in simplicity and care.
* Note: All Branding Design belongs to Richard Moore Associates.
